Publisher Terms and Conditions
The following are the terms and conditions governing your (hereinafter “Publisher”) relationship with Encore Ads, LLC (hereinafter “Company”) and the use of the Company website (hereinafter “Site”). Publisher agrees to use the Site and any additional services offered by Company only in accordance with these Terms and Conditions. Company reserves the right to make changes to the Site and these Terms and Conditions at any time. Publisher’s continued use of the Site after any such modification and notification thereof (which may be provided by e-mail to the e-mail address provided in the course of Publisher’s registration with Company) shall constitute Publisher’s consent to such modification.
1. Approval of Publisher.
Registration with Company shall not confer any right on Publisher to market or promote any Programs (as defined under Section 2) made available by Company on the Site on behalf of its clients (the “Advertisers”). Participation by Publisher in the Company Site and Services is subject to review and approval by Company. All prospective publishers must be approved by Company before they can become Publishers. Approval requires meeting the criteria listed under section 1.1 below, however approval is not automatically granted upon fulfillment of said criteria. Company reserves the right to withhold or refuse approval for any reason or for no reason. Once Publisher has been approved, Publisher’s continued right to participate is conditioned upon Publisher’s ongoing compliance with the terms and conditions of this Agreement. Failure of the Publisher to observe the terms and conditions of this Agreement, the privacy policy or acceptable use policy posted on Company’s Site will disqualify Publisher from participating in the Program. Publisher shall promptly notify Company in the event of a material change in its business practices or strategy. Approval may be withdrawn by Company, at any time for any reason.
1.1. Minimum Eligibility Requirements.
All Publisher’s websites, affiliated websites and e-mail distribution lists (collectively the “Media”) must continually meet the following criteria, at a minimum:
· All Publishers that wish to send advertisements via e-mail must have the consent of the consumer to send such e-mail and each Publisher shall maintain records evidencing such consent including, without limitation: (a) Member opt-in date; (b) Registration source; (c) First name; (d) Last name; (e) Mailing Address; (f) E-mail address; (g) Privacy Policy of Source Site; (h) Any other information collected; and will supply such records to Company within one (1) business days of request therefore;
· Unless otherwise approved in writing by Company, Publishers may not offer incentives to users as means to enhance the performance of any Program (as defined below); incentives include but are not limited to awarding them cash, points, prizes, contest entries, etc.;
· Publisher websites must be fully functional at all levels;
· Publisher’s policies must be compliant with state and federal laws and regulations including but not limited to the CAN-SPAM Act of 2003; If Publisher is authorized to e-mail to the European Union, then Publisher must comply with all UK Data Protection Act of 1998 and Amendments thereto, if applicable, and all laws of the United Kingdom governing advertising practices on the Internet.
· Spawning process pop-ups are prohibited; and
· Such other criteria as Company may from time to time determine, in its sole discretion.
1.2. Publisher Website Content.
The content of Publisher’s Media shall be subject to Company’s subjective approval, which approval will not be unreasonably withheld and must comply with all applicable laws and regulations (including all laws respecting intellectual property rights) and, in any event, shall not include the following: (a) Pornographic material, including any material appealing to the prurient interests; (b) Racial, ethnic, political, hate-mongering or otherwise objectionable content; (c) Investment, money-making opportunities or advice not permitted under law; (d) Gratuitous violence or profanity; (e) Material that defames, misrepresents, abuses, or threatens physical harm to others; (f) Promotion of illegal substances or activities such as illegal online gambling, how to build a bomb, counterfeiting money, etc.; (g) Software Pirating; (h) Hacking or Phreaking; (i) Obscenity and any spoofing, redirecting, or trafficking from adult-related websites in an effort to gain traffic; (j) infringement or violations of the patents, copyrights, trademarks, rights of publicity, rights of privacy, moral rights, music performance or other music-related rights, or any other right of any third party; (k) Any illegal activity whatsoever.
2. Use of the Site.
2.1. The Site allows Company to post offers of advertising programs sponsored by Company or its affiliates on the system ("Program(s)"). The Programs will specify the amount and terms under which Publisher will receive payment when the applicable Program's requirements are fulfilled. Compensation is derived from a specified event ("Event") identified in a Program, such as clicks, click-through, sales, registrations, impressions and leads. If Publisher accepts a Program, Publisher agrees to place that Program's advertising creative (including the subject and from lines, the Advertiser CAN-SPAM disclosures and any other disclosures provided therein) ("Ad") on Publisher’s Media. Publisher shall display the Ad exactly as it appears on the Site and will not alter it in any way. Failure to adhere to this requirement may, in addition to all other remedies available to Company, result in termination of Publisher. Company may change a Program at any time, upon reasonable advance written notice to Publisher. Company is responsible for displaying and administering all active Programs and tracking the payments owed.
2.2. Special Rules Governing E-mail Campaigns.
2.2 (a). In the event that Company or Publisher receives a complaint from any recipient of a Program transmitted by Publisher, upon Company’s request Publisher will immediately provide Company with appropriate records verifying that recipient’s consent to receive e-mail transmissions from Publisher. Such records include, but may not necessarily be limited to, the Internet address of Publisher’s opt-in/opt-out website, the date of the recipient’s action, and Publisher’s privacy policy.
2.2 (b). No Misleading Headers or Other Masking of E-mail Origin. An e-mail may not include falsification of header information, false registrations for domain accounts, e-mail accounts or IP addresses used in connection with e-mail ads, and retransmissions of an e-mail ad for the purpose of concealing its origin. Publisher and/or their e-mail delivery providers are prohibited from relaying or retransmitting e-mails from a computer or computer network that was accessed without authorization.
2.2 (c). Subject lines may not be false or misleading such that it would likely mislead a reasonable recipient as to the contents or subject matter of the message. Publisher may only use approved Subject Lines available provided by Company or Subject Lines for which Publisher has documented approval from Company. The subject line must accurately represent the product or service depicted within the e-mail.
2.2 (d). E-mail Ads Must Contain Clear Identification. Messages containing advertisements or solicitations must identify themselves as such, and do so by “clear and conspicuous” means. Further, the sender must identify itself as the initiator and sender of the e-mail including company name, e-mail and physical address.
2.2 (g). Effective Method of Opting Out of Future Mailings. Senders of commercial e-mails must give recipients an effective means of requesting not to receive future e-mail ads from that sender. At a minimum, the publisher must give the recipient the ability to send a reply message to unsubscribe, opt out via postal letter and provide a functioning unsubscribe link that must remain in operation for thirty (30) days from the date of the original e-mail transmission and within the body of the e-mail, include a valid physical street address associated with the sending party that received the opt-in.
2.2 (h). All unsubscribe requests must be adhered to within ten (10) business days from their receipt. You may not sell or transfer an e-mail address once someone has opted out of receiving future communications, whether from only the advertiser or globally.
2.2 (i). No Random or Invalid Generation of E-mail Addresses. Publisher is responsible for knowing the source of its e-mail list. E-mail addresses may not be obtained by the use of a program for random generation of e-mail addresses, and/or “scraping” websites or online services. Publisher must have full opt-in data for all recipients in its database.
2.2 (j). Publisher agrees that prior to mailing any campaign it will download the most recent suppression file(s) for any particular campaign and, for that campaign, will suppress all e-mail addresses within its database that are found on such list. In addition, for any campaigns that include a domain suppression list, Publisher agrees that prior to mailing the campaign it will download the most recent domain suppression list for any particular campaign and, for that campaign, will suppress all domains within its database found on such list. Publisher agrees that it will download and remove the domains located on the FCC's wireless domain names list http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from all current data used in all mailings. Publisher further warrants that any new data that it acquires, regardless of its source, will be run against the FCC's wireless domain names list and that domain names contained therein will be removed before sending any mailings.
3. Monitoring.
Company may monitor, on its own or with the assistance of third parties, the Publishers for compliance with these Terms and Conditions, without limiting the generality of the foregoing:
3.1. All Publishers monitored by Company (or a third party retained by Company for such purposes) for compliance with applicable legal requirements, with respect to honoring unsubscribe requests. If the monitoring is done by a third party, such third party will share all such information with Company.
3.2. Each unsubscribe list furnished to a Publisher shall be separately and technologically identified so that Company will be able to ensure that each Publisher is not disseminating or otherwise using the unsubscribe list other than in a manner required by applicable law. Publisher must not send further e-mails to names already on or newly added to the unsubscribe list. Publisher must scrub against unsubscribe list at least every three (3) days.
4. Services and License.
Company grants Publisher a revocable, non-transferable, non-sublicensable, non-exclusive limited license to use the Site (including any Ads posted thereon) and any data, reports, information or analyses arising out of such use (the “Site Data”) solely for the purpose of marketing or promoting the Programs hereunder and subject to these Terms and Conditions and the applicable Program Terms. If a Publisher also maintains its own network of publishers, it is authorized to distribute company’s offers to sub-publishers provided that Publisher shall ensure and require that all sub-publishers comply with the material terms of this Agreement and further provided that such sub-publisher has represented to Publisher that: (i) the content of its site(s) are not libelous, defamatory, infringing, pornographic, or offensive to the general public, (ii) all right, title and interest in the Offer is exclusively owned by Company and that sub-publisher has no right other than the limited right to display the Offer and Creative as sublicensed by Publisher, and (iii) such sub-publisher will not modify or alter the Offer or Creative in any manner. If a Publisher or sub-publisher fails to adhere to the foregoing requirement, in addition to any other remedies available to Company, Publisher shall forfeit its rights to any amounts owed by Company to Publisher. Publisher acknowledges and agrees that Publisher does not have, nor will it claim any right, title or interest in the Site software, applications, data, methods of doing business or any elements thereof, or any content provided on the Site (including the Ads). Publisher may only access the Site via web browser, e-mail or in a manner approved by Company. Publisher will not attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the Site tags, source codes, links, pixels, modules or other data provided by or obtained from Company that allows Company to measure ad performance and provide its service. In addition, Publisher acknowledges that all non-public information, data and reports received from Company hereunder or as part of the services hereunder is proprietary to and owned by Company. If instructed to do so by Company and/or if Publisher shall be terminated by Company, Publisher will immediately destroy and discontinue the use of any Company data, including Site Data, and any other material owned by Company or the Advertisers.
4.1. Links. Publisher agrees to use the Links in the exact form delivered to Publisher. Publisher agrees not to modify, alter, delete, or adapt the Links in any manner without Company’s written approval. Links must be served from Company server. Publisher shall not take any actions to impede the action of or to disable any such links. Publisher agrees, if requested by Company, to modify or alter Links or Tracking devices in the manner requested by Company. Publisher further agrees that it shall in no event modify or interfere with Tracking devices unless specifically instructed to do so by Company in accordance with the previous sentence.
4.2. Ownership. Company owns all rights, title, and interest to Links and user data collected and derived through the activities countenanced pursuant to this Agreement. Company may choose to imbed certain data mining tools within Links from time to time (“Data Miners”). Any data derived by any such Data Miner shall be the sole property of Company. Company may, from time to time, opt to share data derived from Data Miners with Publisher to help Publisher optimize the quality of leads generated from Publisher’s activities or to otherwise improve the quality, functionality and mutual profitability of the activities of the parties under this Agreement. If Company does share data derived from Data Miners with Publisher, Publisher agrees that this data will be used solely by Publisher for the purposes for which it is provided to Publisher and will not be shared by Publisher with any other third party or entity without the written approval of Company. Should Company choose to provide advertising creative content, web design services or other web content of any type (“Web Content”) to Publisher, Publisher shall use such Web Content: (i) in exactly the form that it is delivered to the Publisher by Company without modification unless approved by us in writing; (ii) only in the manner expressly permitted by Company in writing and only until Company shall request that Publisher discontinue its use of such advertising creative, at which time Publisher shall discontinue such use within two (2) business days of being requested by Company to do so.
4.3. Confidential Information. Each party agrees to use the other party's Confidential Information solely for the purposes contemplated by this Agreement, and to refrain from disclosing the other party's Confidential Information to any third-party, unless (a) any disclosure is necessary and permitted in connection with the receiving party's performance of its obligations or exercise of its rights under this Agreement or any other agreement between the parties; (b) any disclosure is required by applicable law; provided, that the receiving party uses reasonable efforts to give the disclosing party reasonable advance notice thereof so as to afford the disclosing party an opportunity to intervene and seek an order or other appropriate relief for the protection of its Confidential Information from any unauthorized use or disclosure; or (c) any disclosure is made with the consent of the disclosing party. For the purposes of this Agreement “Confidential Information” includes, without limitation, the terms of this Agreement (including pricing) and information regarding existing or contemplated service, products, Advertisers, processes, techniques, or know-how, or any information or data developed pursuant to the performance of the services. Notwithstanding the foregoing, Publisher agrees that Company may divulge its personal and/or otherwise Confidential Information to an Advertiser, agency, legal or regulatory authority, person or entity relating to investigations, claims or actions that Publisher has violated this Agreement or any applicable law or regulation.
5. Non-Solicitation.
Publisher agrees that neither Publisher nor any sub-publishers will approach or attempt to engage in a contract with any of Company’s clients (each such client, individually a “Client” and all such clients, collectively “Clients”) directly or indirectly via a Client’s Ad agency, broker or any other person or entity. Company will promptly reply in writing to any inquiries received from Publisher regarding the status of any person or entity as a Company Client so as to aid Publisher in its efforts to comply with the non-solicitation provisions of this Agreement. Publisher also agrees that they or any sub-publishers or affiliated entities will directly or indirectly solicit or hire or attempt to hire any of Company’s past or present employees or any employee that company hires in the future and within two years of the termination of this agreement. Because Company will be irreparably harmed by Publisher’s conduct, and because the true extent of such harm will be impossible to quantify, monetary damages will not be an adequate remedy for any such conduct. Therefore the parties hereby agree that in addition to all other remedies, that any breach of this provision will result in monetary damages to be assessed at a minimum of $250,000 and that Company shall be entitled to injunctive relief precluding Publisher from taking or continuing any action or conduct in violation of this provision, to be issued by any court of competent jurisdiction upon a showing of any such violative conduct by Publisher.
6. Ad Guidelines and Fraud.
6.1 Guidelines. Publisher will deliver Ads to Publisher Websites in compliance with the terms and conditions set forth in this Agreement, any restrictions or specifications set forth in the applicable campaign (e.g., content limitations, technical specifications, and start and end dates), and any Company guidelines or industry policies, including but not limited to, advertising criteria or editorial guidelines, carrier or industry guidelines, industry codes of conduct, privacy policies, user experience policies, and community standards regarding obscenity or indecency, that will be made available by Company to Publisher from time to time (collectively, “Guidelines”).
6.2 Penalty for Violation of Guidelines. In addition to any other remedies Company may have, (i) Ads that run in violation of any Guidelines or that, in Company’s sole reasonable judgment, do not comply with any applicable law, regulation or other judicial or administrative order, if Publisher is notified of such violation within thirty (30) days of the violation, will not be eligible to earn or receive payment for any Commissions; and (ii) after Company notifies Publisher that specific Ads are in violation of any Guidelines, Publisher will make commercially reasonable efforts to correct within twenty-four (24) hours of such violation. In the event that any such correction materially and adversely impacts Company or Company’s Advertiser, Company may terminate Publisher and withhold commissions until the parties negotiate in good faith mutually agreed changes to Publisher’s practices and compensation for adverse impact upon Company or its advertiser.
6.3 Withholding of Commission. Company will have no obligation to pay any Commissions, and is permitted to deduct or withhold any Commissions due Publisher, determined or reasonably suspected by Company in its sole discretion to have resulted from: (i) action fraud, false representation or request for end users to register and generate Confirmed Leads; (ii) Confirmed Leads originating on Publisher Websites that disparage, devalue, ridicule, reflect poorly on Company, its reputation or goodwill; (iii) fraudulent, misleading or false activities; or (iv) activities from pre-population of forms or mechanisms not approved by Company. Company reserves the right to withhold or deduct Commissions, if applicable, or suspend payment of such Commissions, pending Company's reasonable investigation of any of the foregoing or any breach of this Agreement by Publisher. It is the obligation of the Publisher to prove to Company that they are not committing fraud. Company actively monitors traffic for fraud and will flag Publisher account that:
A. Have click through rates or order conversion rates that are much higher than industry average and where solid justification is not evident;
B. Have user or subscriber termination rates that are much higher than industry average;
C. Have only click programs that generate clicks with no indication by site traffic that it can sustain the clicks reported;
D. Have shown fraudulent leads as determined by Company;
E. Use fake redirects, automated software, and/or fraud to generated clicks or leads
In addition, Company reserves the right to withhold payment of Commissions for a portion of the Confirmed Leads delivered under this program at a rate which Company, in its sole discretion, determines to be appropriate to account for estimated refunds, chargebacks, fraudulent orders, or other factors that arise from time to time that materially diminish the attractiveness of the leads (including Confirmed Leads) delivered under this program.
6.4 Notification of Unacceptable Ad Material. If Ad materials provided by Company are damaged or otherwise unacceptable, Publisher will use commercially reasonable efforts to notify Company within two (2) business days of its receipt of such damaged or unacceptable Ad materials.
6.5 No Modification to Advertiser Creative or Content. Publisher will not edit or modify the submitted Ads in any way, including, but without limitation, resizing the Ad, without Company’s approval. Publisher shall use all such Ads in strict compliance with this Agreement and any written instructions provided by Company.
6.6. Adware and Spyware prohibited. Publisher shall at no time, engage in, disseminate, promote or otherwise distribute, any Company marketing campaign through the use of contextual media, specifically downloadable software (also called adware, pop-up/pop-under technologies, plug-ins, and other names as applicable). This prohibition applies equally to Publisher and any of its business Publishers, publishers, etc. In the event that Company discovers that Publisher is engaging in, disseminating, promoting or otherwise distributing, any Company Publisher-related contextual marketing campaign which results in a violation of the Agreement, then Company may, in its sole discretion, terminate this Agreement and immediately halt any and all Company Publisher-related contextual marketing campaigns, making payment only on legitimate earnings of Publisher as accrued through the date and time of termination. Publisher agrees and acknowledges that if it violates its obligations under this Addendum and/or the Agreement, Company shall be entitled to seek: (i) injunctive relief without the requirement of posting a bond; and/or (ii) any and all other remedies that Company may have at law or in equity.
7. Payment.
7.1 General Payment Terms. Publisher will be paid per the terms of each Program. Company shall pay any amounts due approximately fifteen (15) days after the end of each month, less any taxes required to be withheld under applicable law, provided that Company may, in its discretion, withhold payments until such time as the Advertiser has paid Company for any Program. In addition to any other remedies that may be available to Company, in the event of any breaches by Publisher of these Terms and Conditions, Publisher shall forfeit its rights to any amounts owed by Company to Publisher. Company reserves the right to reduce any payments owed to Publisher as a consequence of any offsets taken by Advertisers for any reason whatsoever and including but not limited to invalid Events, technical errors, tracking discrepancies and the like. Company shall compile, calculate and electronically deliver data required to determine Publisher’s billing and compensation. Any questions or disputes regarding the data or payout provided by Company needs to be submitted in writing within five (5) business days of receipt, otherwise the information will be deemed accurate and accepted as such by Publisher. Company will not pay for any Events that occur before a Program is initiated, or after a Program terminates. Invoices submitted to Company and payments made to Publisher shall be based on the Events as reported by Company. Company will not be responsible to compensate Publisher for Events that are not recorded due to Publisher’s error. Company will require a Publisher to provide a W-9, and similar such information, as a condition to payment.
7.2 Payment Terms
A. Calculation of Fees. Calculation of the fees owed to Publisher under this Agreement (“Commissions”) will be determined based on the valid and confirmed user registrations or leads (“Confirmed Leads”, as defined in the applicable campaign terms) generated in connection with the applicable Ad.
B. Reporting. Company will provide Publisher with reports on Leads or sales. Reports will be based on data provided by Company. Publisher may use its own tracking methods, typically a pixel. If there is a discrepancy in the reported Confirmed Leads, the parties may negotiate in good faith to determine the correct number of Confirmed Leads, but ultimately it the companies count that will be final. If the parties cannot agree as to the number of Confirmed Leads by negotiation, then the parties shall submit the matter to binding arbitration as provided herein.
C. Invoices. Invoices submitted to Company and payments made to Publisher shall be based on the Confirmed Leads or sales as reported by Company. Invoices must be submitted in proper format to be considered, and contain the publishers full contact details, the period for which the invoice covers, the amount of sales or leads, the fee per sale or lead and a total. Publisher will invoice Company for Commissions owed with regard to Confirmed Leads generated from the Ads. All invoices must be received within 90 days (90) days after the applicable Report was provided. Failure by Publisher to send such invoice shall be considered a waiver of right to payment for delivery of Ads for which no invoice was sent.
D. Payment. Company shall pay any amounts due approximately fifteen (15) days after later of the end of each month or the receipt of an invoice, less any taxes required to be withheld under applicable law, provided that Company may, in its discretion, withhold payments until such time as the Advertiser has paid Company for any Program. In addition to any other remedies that may be available to Company, in the event of any breaches by Publisher of these Terms and Conditions, Publisher shall forfeit its rights to any amounts owed by Company to Publisher. Company reserves the right to reduce any payments owed to Publisher as a consequence of any offsets taken by Advertisers for invalid Events, technical errors, tracking discrepancies and the like. Company shall compile, calculate and electronically deliver data required to determine Publisher’s billing and compensation. Company will not pay for any Events that occur before a Program is initiated, or after a Program terminates.
8. Special Terms for Co-Registration Campaigns.
With respect to Publishers who are running co-registration campaigns to generate leads ("Leads") for Advertisers, the following specific terms and conditions shall apply:
8.1. Approval of Publisher’s Site(s). No Program may go live until such time as Company, and if necessary the applicable Advertiser, have approved, in writing, (a) all sites to be used by the Publisher for each Program and (b) the transfer of leads in the form of either a successful post for real-time transfer or approval of the test file for batch or FTP files.
8.2. Publisher’s Privacy Policy. Publisher represents and warrants that Publisher’s privacy policy permits the collection, use and transfer of data as contemplated hereby and the Program Terms.
8.3. Scrubbing Leads. Each Program shall have its own criteria for determining the validity of a lead (the “Lead Requirements”). Company may detect and track all Invalid Leads. Company shall only pay for leads deemed valid by this system. At the sole discretion of Company, leads may also subsequently be deemed invalid for (i) fraudulent activities including but not limited to changing approved lead generation forms, publishing an offer on an unapproved site, utilizing automated software or manpower to complete co-registration forms, incentivization of co-registration forms and/or a publisher's inability to provide the user IP and time/date stamp for each lead or (ii) non-compliance with co-registration programs including but not limited to exceeding lead caps as communicated by a Company Manager and/or going live with a co-registration offer prior to written approval of a creative and data transfer by an Company Manager.
8.4. Use of Leads. Publisher hereby acknowledges that the collection of the Leads is being done solely for the benefit of Company or its Advertiser. Therefore, other than providing the Leads to Company for delivery to the Advertisers, Publisher may not use, sell, transfer or assign or attempt to monetize the Leads for its own purposes. All right, title and interest in the Leads shall vest exclusively in Company or its Advertisers.
8.5. No Alteration of Approved Co-Registration Forms. Publisher may not, in any way, alter or modify the Co-Registration Forms, without the prior written consent of Company.
9. Term and Termination.
Either party may terminate this Agreement on five (5) business days’ advance notice to the other party. In the event either party in good faith believes that the other party is in violation of applicable law or in breach of any terms of this Agreement, such party shall have right to terminate the Agreement immediately upon written notice to the other party. Company further reserves the right to terminate this Agreement and Publisher’s participation in the services hereunder without prior notice to Publisher.
Termination notice will be provided via e-mail and will be effective immediately, meaning, among other things, that Publisher must immediately cease all advertising activities. All moneys then due to Publisher will be paid during the next billing cycle. The representations, warranties and obligations contained in paragraphs, 10, 13, and 14 shall remain in full force and effect after termination of this Agreement. In addition, all payment obligations accruing prior to the termination date shall survive until fully performed.
10. Representations and Warranties/Covenants.
10.1. Mutual Representations. Each party represents and warrants that: (a) it has the right to enter into and fully perform the services contemplated herein, consistent with these Terms and Conditions; (b) there is no outstanding contract, commitment or agreement to which it is a party that conflicts with these Terms and Conditions; and (c) at all times while any Program remains in effect, it shall comply with all applicable laws and regulations. Neither party makes any guarantee, representations nor warranties express or implied, as to the level of consumer response that will result from the Programs.
10.2. Publisher Representations. Publisher represents and warrants as follows:
· Publisher’s Media is currently in compliance with all applicable State and Federal laws (including without limitation the CAN-SPAM Act, effective January 1, 2004 (the "CAN-SPAM Act");
· Publisher’s Media does not contain or promote, nor links to another website that contains or promotes, libelous, defamatory, abusive, violent, prejudicial, obscene, sexually explicit or illegal content, product, service or activity;
· Publisher’s database consists of only permission based opted-in e-mail addresses; and
· Publisher owns or has the legal right to use and distribute all content, copyrighted material, products, and services displayed on Publisher’s Media.
10.3. Publisher Covenants. Publisher covenants that it shall not:
· send unsolicited commercial e-mail (SPAM) (i.e., it will send commercial e-mails in connection with any Programs to only those e-mail addresses that have consented to receive such commercial e-mails);
· post any specific messages to newsgroups, chat rooms, bulletin boards or any other places regarding any Programs unless expressly approved in writing from Company;
· promote via website or link to websites containing any pornographic, racial, ethnic, political, software pirating or hacking, hate-mongering, or otherwise objectionable or illegal content, or any other content referenced in paragraph 1.2;
· use the Site in any manner other than that which is specifically contemplated herein;
· engage in any kind of deceitful, misleading or other unfair trade practices, or fraudulent or other unlawful practice when marketing any Programs; and
· while an approved Publisher and for one hundred eighty (180) days thereafter, participate in any performance based advertising relationship with any Advertiser within Company’s network, unless a previously existing business relationship between Advertiser and Publisher can be demonstrated to the reasonable satisfaction of Company. In this connection, both parties agree and acknowledge that if Publisher violates its obligations hereunder, Company will be entitled to damages in the amount of forty-five percent (45%) of the gross revenues resulting from sales conducted by Advertiser through the advertising or marketing efforts of Publisher;
· Publisher shall at no time, engage in, disseminate, promote or otherwise distribute, any Company marketing campaign through the use of contextual media, specifically downloadable software (also called adware, pop-up/pop-under technologies, plug-ins, and other names as applicable). This prohibition applies equally to Publisher and any of its business affiliates, publishers, etc. In the event that Company discovers that Publisher is engaging in, disseminating, promoting or otherwise distributing, any Company Publisher-related contextual marketing campaign which results in a violation of the Agreement, then Company may, in its sole discretion, terminate this Agreement and immediately halt any and all Company Publisher-related contextual marketing campaigns, making payment only on legitimate earnings of Publisher as accrued through the date and time of termination. Publisher agrees and acknowledges that if it violates its obligations under this Addendum and/or the Agreement, Company shall be entitled to seek: (i) injunctive relief without the requirement of posting a bond; and/or (ii) any and all other remedies that Company may have at law or in equity; and
· place an Offer with inappropriate content, which includes, but is not limited to, content that (i) promotes the use of alcohol, tobacco or illegal substances, nudity, sex, pornography, adult-oriented content such as phone sex or escort services, expletives or inappropriate language; (ii) promotes gratuitous violence, abuses or threatens physical harm; (iii) promotes illegal or unethical activity, racism, hate, "spam," mail fraud, gambling, sweepstakes, pyramid schemes, investment and money-making opportunities or illegal advice; (iv) promotes use of illegal substances or activities such, how to build a bomb, counterfeiting money and software pirating (e.g., Warez, Hotline); (v) is libelous, defamatory, infringing, false, misleading or contrary to public policy; (vi) is otherwise prohibited by Federal or state law; and/or (vii) may bring Company and/or its associated Advertisers negative publicity.
· engage in any spoofing, redirecting or trafficking from adult-related websites in an effort to gain traffic or websites that are point, lottery or rewards based and encourage users to click on Offers or use Offers to generate revenue for users to win points, get rewards, or other incentives are prohibited unless expressly approved in writing from Company.
· violate any third party terms and conditions, which includes, but is not limited to (i) unauthorized use of a third party website for commercial gain or post bulletins to non-owned account.
· use deceptive or misleading practices such as the use of spyware, adware, devices, programs, robots, iframes, hidden pictures, redirects, spiders, computer scripts or other automated, artificial or fraudulent methods designed to appear as if a consumer is generating a lead.
· any deceptive form of advertising which includes, but is not limited to, phishing, sending an e-mail to an individual falsely claiming to be an established legitimate enterprise in an attempt to scam or defraud the user into surrendering private and personal information that can be used for identify theft of other activity.
Publisher covenants that it shall:
· Conduct the web advertising campaign for Advertiser in accordance with the highest industry standards;
· Provide within one (1) business day after request there from, the IP Information, together with such other related information that Company may request. Failure to provide such information may result in termination or suspension of the Publisher and/or the deactivation of all links in any Programs downloaded by Publisher.
Publisher acknowledges that breaches of any of the foregoing representations and covenants may, in the sole discretion of Company, result in the immediate suspension or termination of Company’s relationship with Publisher and Publisher shall forfeit all rights to any compensation theretofore owed to it by Company. The foregoing rights shall be in addition to any other remedies available to Company. Publisher acknowledges and agrees that Company shall not be responsible for the Advertisers' violation of any applicable laws or regulations, including, without limitation, the CAN-SPAM Act.
11. Privacy Policy.
Publisher shall maintain and post in a conspicuous manner on all its websites involved in the Programs, a privacy policy that clearly and adequately describes how consumer information is collected and used.
12. Customer Information; Non-Disclosure; Confidentiality.
All information submitted to Publisher by an end-user customer pursuant to a Program is proprietary information of Company, its affiliates, publishers and/or the Advertisers. Such customer information is confidential and may not be disclosed by Publisher. Publisher agrees not to reproduce, disseminate, sell, distribute or commercially exploit any such proprietary information in any manner. Publisher shall maintain such data in a secure manner, consistent with industry standards.
All information provided to Publisher hereunder shall be kept strictly confidential.
13. Limitation of Liability; Disclaimer of Warranty.
Unless otherwise provided in this agreement, in no event shall Company or any Publisher be liable to the other for any lost profits or any special, incidental, consequential, exemplary, punitive or other indirect damages of any nature, for any reason, whether based on breach of contract, tort (including negligence), or otherwise and whether or not either has been advised of the possibility of such damages.
DUE TO THE NATURE OF INTERNET AVAILABILITY AND ACCESSIBILITY, COMPANY CANNOT GUARANTEE THAT THERE WILL BE NO DOWNTIME OR OTHER INTERRUPTIONS IN SERVICE REGARDING THE LINKS OR OUR SERVICES. WITHOUT LIMITING THE ABOVE, THE LINKS, OUR CLIENT SITES AND ANY OTHER MATERIALS PROVIDED TO PUBLISHER ARE PROVIDED "AS IS," WITHOUT ANY WARRANTY OF ANY KIND, AND COMPANY MAKE NO WARRANTIES, EXPRESS OR IMPLIED, BY OPERATION OF LAW OR OTHERWISE, AND EXPRESSLY DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF TITLE, NONINFRINGEMENT, and: (A) MERCHANTABILITY, CLIENTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, (B) THAT THERE ARE NO VIRUSES OR OTHER HARMFUL COMPONENTS THEREIN, (C) THAT A PARTY’S SECURITY METHODS EMPLOYED WILL BE SUFFICIENT IN ALL CIRCUMSTANCES OR IN THE FACE OF ALL ATTACKS, (D) REGARDING CORRECTNESS, ACCURACY, OR RELIABILITY OF ANY INFORMATION SET FORTH THEREIN OR THEREON, OR (E) AGAINST INTERFERENCE WITH ENJOYMENT OF A PARTY’S “INFORMATION” (WEBSITE). ALL ‘INFORMATION’ AND ‘COMPUTER PROGRAMS’ PROVIDED IN THE COURSE OF THIS AGREEMENT ARE PROVIDED WITH ALL FAULTS, AND THE ENTIRE RISK, AS TO SATISFACTORY QUALITY, PERFORMANCE, ACCURACY, AND EFFORT IS WITH THE USER. SOME STATES LIMIT THE ABILITY TO DISCLAIM ALL WARRANTIES, SO THIS CLAUSE OR SOME PORTIONS OF IT MAY NOT APPLY TO YOU.
Company makes no representations and warranties whatsoever, and disclaims any responsibility and liability, regarding the content or nature of any Ad or Program made available on the Site, or any product or service advertised in connection therewith. Company has no liability to Publisher for unapproved materials, including all copy, images, URL names, and search terms used by Publisher to promote the client partner. Company makes no representations whatsoever about any other website which Publisher may access through the service. When Publisher accesses a website that is not associated with and independent from Company, Publisher acknowledges that Company has no control over the content of that website. Furthermore, a link to a non- Company website does not mean that Company endorses or accepts any responsibility for the content or the use of such website. It is Publisher’s sole responsibility to take precautions to ensure that websites, downloads, attachments, and other such files are free of such items as Trojan horses, worms, viruses, and other items of a destructive nature.
14. Indemnity.
14.1. Indemnity. Publisher agrees to defend, indemnify and hold Company, and its parent, subsidiaries, agents, affiliates, employees, directors, officers, and Advertisers harmless from any and all Losses due to, arising from, or in connection with any Claim, alleging (i) Publisher’s breach of this Agreement; (ii) any wrongful conduct committed by Publisher pursuant to or in performance of this Agreement; (ii) Publisher’s display or delivery of any Ad in breach of this Agreement or the terms of the Campaign; (iii) violation of any Guidelines; (iv) that materials provided by Publisher whether for a an Ad or otherwise violate the intellectual or proprietary rights of a third party, are defamatory or obscene, or violate any law, regulations or other judicial or administrative action. Publisher’s indemnity obligations are contingent on Company giving prompt written notice of any such Claim, permitting Publisher sole and exclusive control of the defense and settlement of such Claim. Publisher will not enter into any settlement that adversely affects Company’s rights, interests or reputation without the prior written consent of Company.
15. Force Majeure.
Neither party shall be deemed in default of these Terms and Conditions to the extent that performance of its obligations or attempts to cure any breach are delayed or prevented by reason of any act of God, fire, natural disaster, accident, riots, acts of government, shortage of materials or supplies, or any other cause beyond the reasonable control of such party; provided, that the party whose performance is affected by any such event gives the other party written notice thereof within three (3) business days of such event or occurrence.
16. General.
16.1. Entire Agreement. These Terms and Conditions, together with the terms for each of the Programs constitute the entire agreement between the parties and supersede all prior agreements or understandings between the parties.
16.2. Controlling Law and Dispute Resolution.
A. Governing Law. This Agreement shall be governed by and interpreted and construed in accordance with the laws of the State of California, excluding its conflict of laws principles. For all proceedings not governed by Section 14 (Arbitration), the parties hereby consent to the personal and exclusive jurisdiction and venue of the federal courts located in the Southern District of California and the state courts located in Los Angeles County, California.
B. Arbitration. Any dispute or controversy arising out of or related to this Agreement or any alleged breach hereof shall be settled by binding arbitration before the American Arbitration Association in accordance with the then current Commercial Arbitration Rules of the American Arbitration Association in the City of Los Angeles, State of California. And award shall be final and binding upon the parties. Judgment upon any award may be entered in any court of competent jurisdiction. Nothing in this paragraph will be construed to preclude any party from seeking injunctive relief in order to protect its rights pending arbitration. The prevailing party to any such arbitration shall be entitled to an award of attorney fees and costs.
16.3. Waiver. No waiver by either party of any breach of any provision hereof shall be deemed a waiver of any subsequent or prior breach of the same or any other provision.
16.4. Assignment. Publisher may not assign any of its rights hereunder without the prior written consent of Company, which may be withheld for any reason.
16.5. Severability. In the event that any provision of these Terms and Conditions is found invalid or unenforceable pursuant to any judicial decree or decision, such provision shall be deemed to apply only to the maximum extent permitted by law, and the remainder of these Terms and Conditions shall remain valid and enforceable according to its terms.
16.6. Relationship. The parties agree that Company is acting as an independent contractor in performing the Services and that the relationship between the Company and Publisher shall not constitute a partnership, joint venture or agency. Neither Company nor any of Company’s employees or agents (collectively referred to herein as the “Employees”) (i) is an employee, agent or legal representative of Publisher, or (ii) shall have any authority to represent Publisher or to enter into any contracts or assume any liabilities on behalf of Publisher. Company retains all the rights and privileges of sole employer of its Employees, including, without limitation, the right to control, hire, discipline, compensate and terminate such Employees. Neither Company nor any of its Employees shall have any right to receive any employee benefits as are in effect generally for Publisher employees.
16.7. No Publicity. Publisher may not make any mention of Company or any Company client in any publicity materials advertising or otherwise presenting information on your company and your services, including without limitation listing Company or any of its clients in your customer lists, without the written consent of Company, whose consent may be withheld for any reason or for no reason.
16.8. Notice. Any notice, communication or statement relating to these Terms and Conditions shall be in writing and deemed effective: (i) upon delivery when delivered in person; (ii) upon transmission when delivered by verified facsimile transmission or verified e-mail; or (iii) when delivered by registered or certified mail, postage prepaid, return receipt requested or by nationally-recognized overnight courier service to (a) Publisher at the address provided in the registration, and (b) Company at 6399 Wilshire Blvd PH7 – Los Angeles, CA 90048.
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